G FORCE FORMULA ROLLERCOASTER FREE

“While clearly part of everyday life, e-commerce is still a relatively new form of shopping, and we have found through our research that the conditions that packages are exposed to are volatile.

G FORCE FORMULA ROLLERCOASTER FREE

Similarly, 38% of UK shoppers expect free delivery and returns. This creates challenges for businesses facing a £3.2 billion (US$3.9 million) returns bill based on those who had received a damaged item saying that, on average, the object cost £38.40 (US$46.72).ĭS Smith reported that consumers have less tolerance for broken parcels, and the increased cost of living is prompting more people to return lower-value items.ĭS Smith reports that consumers are intolerant of damaged shipments. UK citizens reported that the average value that a damaged item would need to be for them to return it has decreased from £22 (US$26.78) last year to £18 US$21.91) this year, suggesting that there will be an increase in the number of returns.

In the last year, 49% of British shoppers reported receiving a damaged delivery and 83 million broken deliveries. We use circular design principles to not only reduce damage but reduce the amount of material used so that packages protect their contents and are as sustainable as possible,” says Gavin Mounce, e-commerce design manager at DS Smith. “Our innovation and design teams are testing how fast packages travel and how they are impacted, and we then use that information to work on different designs. To help understand the environments that packages must withstand to reach consumers, DS Smith is experimenting with “accelerometers” that track the speed of a package through its journey and provide data that can then explain the damage it sustains.ĭS Smith found that the number of g-force packages facing this Christmas season is more intense than a formula one driver, ten times more than a roller coaster (5Gs), and five times more than what would cause an experienced astronaut to lose consciousness (9Gs). Packages ordered online have been recorded at g-forces akin to motor races and rocket launches. DS Smith’s latest report reveals that packages undergo g-forces of an average acceleration of around 50Gs.

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